Onno van Baaren




Ocean Preservation Initiative



POSTER DESIGN, BRAND IDENTITY, TYPOGRAPHY, ENVIRONMENTAL COMMUNICATION



OVERVIEW


This ocean conservation poster was designed to simulate a real-world environmental awareness campaign, blending graphic design, typography, and public messaging. The goal was to create a visual identity that conveys a sense of authority, trust, and impact, suitable for use by a conservation-focused organization.


Framed as part of a public awareness initiative, the poster features a custom seal, a bold typographic hierarchy, and a high-contrast layout. These elements work together to communicate urgency and clarity while maintaining aesthetic restraint.


The project explores how graphic design can influence perception, build credibility, and engage audiences on critical ecological issues. It reflects an ongoing interest in designing for communication that is both meaningful and visually strong.
DISCIPLINES

Poster Design

Brand Identity

Typography

Environmental Communication




TOOLS USED

Adobe Illustrator

Photoshop

After Effects (if the GIF counts)




ROLE

Concept Development

Design

Production




YEAR

2025
 





Brand Applications

App Icon
Poster

Proccess



In The Flesh




© 2025 Onno van Baaren. All rights reserved.


San Diego / PNW / Worldwide.


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