Windance
Brand identity, typography system, retail signage, product and apparel design, photography, and marketing content
OVERVIEW
Windance is one of the first and most recognized wind sports shops in Hood River, Oregon. I worked on developing a cohesive brand identity system that translates across physical and digital touchpoints. My role included designing and refining type systems, creating product and apparel designs, producing photography for marketing and retail displays, and crafting promotional materials to strengthen brand recognition both in-store and online.
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Canva
ROLE
Brand Identity Design
Typography System
Product & Apparel Design
Photography
Marketing Collateral
GOAL
Create a cohesive brand system for Windance that blends performance-driven design with a modern coastal aesthetic. Develop apparel, signage, and marketing materials that reflect the shop’s heritage while engaging a new generation of wind sports enthusiasts.
Product Photography
Marketing & Social Media
Athlete Photography